18 May 2010
Today's Topic: Final Exam at Weez's
Our Final will be located at my home:
45 Kingsboro Road
Rochester, NY 14619
6:00 PM
Tuesday
May 18th
Indicate in the comments what you will bring to our potluck.
13 April 2010
Today's Topic: Week 6: Truth and Beauty
A bit about PostModernism, and while we are at it...modernism.
Graphic Design Masters
http://dir.yahoo.com/Arts/Design_Arts/Graphic_Design/Graphic_Designers/Masters/
http://www.commarts.com/CA/feapion/
6 April 2010
30 March 2010
Today's Topic: Week 4: Depth of Field, Blur and focus
Pitch your projects tonight.
The substance of style.
Judging a book by scant covers.
Surface treatment and communication through texture, context, and form.
How Modernism Got Its Curves
A look at the extraordinary career of designer Eva Zeisel.
Project Proposal 5%
Submit a one page description of an area of conceptual focus.
What does that mean?
The remainder of the quarter you will create a logo, poster, and template for a site and/or video/animation. (The site need not be live. Submissions will be still images. If you have video and animation experience and wish to created these modules, you are also welcome to do so).
Each of these deliverables will need a cohesive look and feel. The concepts we discuss will be applied to this on-going project.
Some students are taking this course in order to establish the look and feel of their capstone projects; some have a desire to create an online portfolio. The subject matter is wide open. Understand that I will be encouraging you to take risks regardless of what you select.
Due: Beginning of class December 21.
Project logo 10%
Create a logo for your proposed project.
Grade will be based upon form of the logo and efficacy at communicating the attributes on your list.
Critique: January 19
Due at critique:
- hard copy of attribute list of at least 5 adjectives
- print of logo a minimum of 5 x 5 inches
Your own brand 10%
Create a logo for yourself. This logo will be your signature for all projects.
Grade will be based upon form of the logo and efficacy at communicating the attributes on your list.
Critique: December 21
Due at critique:
- hard copy of attribute list of at least 5 adjectives
- print of logo a minimum of 5 x 5 inches
23 March 2010
16 March 2010
Today's Topic: Week 2: Math meets Art
Mathematical progressions
Dynamic spaces
Irregular progression and syncopation
Negative spaces
9 March 2010
Today's Topic: Course Overview, A game of essence
Root concepts, brand identity, essence
Metaphor
Symbol
Representation
Every startup, product, or public space calls for an aesthetic touch, which gives us more choices, and more responsibility. By now, we all rely on style to express identity. And aesthetics has become too important to be left to the aesthetes.
- Virginia Postrel
And now...a word
I Knows Me Some Ugly
Simplification of form
Closure
Overlap