Digital Video for the World Wide Web


Mash Up (posted 9 April 2009)" ?>

Found Footage Video

Your first project will have two components:

* A storyboard (10%) DUE March 29, BEGINNING OF CLASS

* A 1-5 minute video (20%) DUE APRIL 9, BEGINING OF CLASS

* *Both the storyboard and project will be viewed for critique on the their respective due dates


The project will be created using found footage - that is footage created by others. The underlying sound may also be from other sources.

STORYBOARD CRITERIA:
The storyboard should have enough detail to indicate the storyline. All viewers should understand the narrative, variety of shots used, and have a notion of pacing. (Long lingering shots vs. quick edits). Grading criteria for the storyboards will be based upon: (a) clarity (b) variety and appropriateness of shots used and (c) craftmanship (layout should be neat, each image a minimum of 3 x 5 inches.

Fine art not required, but a sense of scale is. Craftsmanship counts. Create panels that are a 3:4 ratio. Make them straight.

PROJECT CRITERIA:

Can you use your own work? Absolutely.

The point is something called "recontextualization". That is giving new meaning to things by placing them in different contexts.

What I will be looking for in the grading is evidence of thoughtful composition, integrity, meaning, syncopation, and clear point of view.

Composition - the work should demonstrate a cognizance of various types of shots (close up, medium and long) and how variety is used to tell a story.

Integrity - there are different styles of moving image storytelling. Some are almost formulaic. A rap video has a certain editing style, and sequencing of shots. Over-the-top cheesy advertisements, self-conscious in their bombardment of the viewer in hyperbole is another. Fight sequences have their own rhythm and editing style. It is possible to create tension by taking one style and applying it to a different genre. (What would happen if you treated a car commercial like a horror movie?) Regardless of style, the work should hold together as a cohesive unit reflecting its intended effect.

Meaning - What is the purpose of the video? To educate? To entertain? To make one laugh? To ponder? Your intent should be clear. What the viewer gets should be the same as your intent.

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