Digital Video for the World Wide Web


Course Syllabus

1.0 Digital Video for the World Wide Web

Credit Hours: 4
Prerequisite(s): none

2.0 Instructor Information

Professor: Elouise Oyzon
Meeting Times: Thursdays 6:00pm-9:50pm
Location: 70-2760

e-mail: eroics@rit.edu
AIM nick: oyzani (available during office hours, although live in-person visits will trump virtual ones.
Office Hours: Wednesdays Noon -2:oo
Thursdays Noon -2:oo

3.0 Course Goals

Upon completion of the course, students will be able to effectively determine appropriate CODECs and format of video for the web. Additionally, students will have working knowledge of video content creation and aspects considered in making quality work.

4.0 Course Description

In the brave new world of rich content deliverables via the web, we take for granted that students need facility with images, animation and interactivity. Video becomes yet another increasingly important medium. It is used for illustration, instruction, entertainment and marketing. Students working with web development require an understanding of its inherent qualities, limitations and how it may be implemented. This course will speak to a definition of video and specifically how to create and implement quality work suitable for web delivery.

5.0 Required Texts and Materials

5.1 Sketchbook
5.2 Mini-DV tape (or other method of capturing video)
5.3 Assigned articles
5.4 (minimum) 4 gig flash memory (8 gig is preferable)

6.0 Topics

6.1 The video format

6.1.1 A comparison of video formats (DVD, High Definition, NTSC, Video on the web)
6.1.2 Video web applications
6.1.3 Video web formats
6.1.4 CODECS (compression decompression)
6.1.5 Interactive video

6.2 Students will determine appropriate narrative structures for specific interfaces.
6.2.1 Linear Narrative
6.2.2 Non-linear Narrative
6.2.3 Interactive Narrative

6.3 Students will determine appropriate framing for function and narration
6.3.1 The close up
6.3.2 The medium shot
6.3.3 The long shot
6.3.4 Camera movement : pan, zoom, dolly

6.4 Students will further understanding of narrative through the editing process
6.4.1 Importing Video
6.4.2 Adjusting color, contrast, brightness of video
6.4.3 Juxtaspositioning
6.4.4 Parallel construction
6.4.5 Editing for rhythm
6.4.6 Editing for mood
6.4.7 Straight cuts
6.4.8 Transitions
6.4.9 Use of stills
6.4.10 Simple Compositing
6.4.11 Titling
6.4.12 Simple Effects

6.5 Students will demonstrate control of the shooting environment and organize projects efficiently.
6.5.1 Lighting
6.5.2 Storyboarding
6.5.3 Animatics
6.5.4 Audio recording

6.6 Augmenting the above techniques, students will create appropriate sound tracks for their work
6.6.1 “Micky Mousing”
6.6.2 The sound stage
6.6.3 Syncopation
6.6.4 Sound editing – straight edits, cross fade, layering
6.6.5 Rhythm
6.6.6 Ambient noise
6.6.7 Builiding and importing music from other composition programs
6.6.8 Students will synthesize the various means of manipulating user focus in the culmination of a 3-6 minute video disseminated via the web.

7.0 Intended learning outcomes and associated assessment methods

7.1 Students will understand various methods used to manipulate viewer focus. This will assessed through critique of work and implementation in class exercises.
7.2 Students will be able to apply these methods to video creation. Measurement of success will be tied to the degree of the clarity of narrative and intended outcomes.
7.3 Students will develop pieces; select proper cuts, utilize appropriate lighting, integrate the visual and audio elements in keeping with the intended target audience and utility of the video. Measurement of success will be judged via the creation of a storyboard, animatic and final work.

8.0 Grading

Late Work: (any deliverable)
Unless otherwise indicated, all work is due by class time of the due date indicated in the assignment. Late submissions will be assessed penalties (up to 5% per day).

Required Attendance:
Penalties for unexcused absences will be assessed.
Should some dire circumstance arise, it is important you are proactive in contacting me. In the event of illness, please go to the Student Health Center. If it is serious they can help you out. They also can provide the required documentation that you are ill.

Assessment:
8.1 Project 1 Storyboard (10%)
8.2 Project 1: Mash Up (20%)
8.3 "Picture the Impossible" promo (20%)
8.4 Final Project Storyboard (10%)
8.5 Rough Edit (10%)
8.6 Final Project (30%)